We developed this branding to reflect Chop Chop’s rule breaking attitude, vintage flavour and classic approach to barbering. After a bit of a deep dive and some ideating, we began crafting a brand identity with a retro look and feel that communicated the experience, trustworthy service and cheeky energy they offered, whilst ensuring every visual element aligned with their client's expectations.

We developed a retro, playful and impactful design that emphasised the cheeky personality of Chop Chop's owner. The name was chosen with a sense of irony, as the owner's quest for perfection and a good chat when cutting hair meant that time would run over slightly. The branding was designed to make more noise than a one man band with an amp in tow, without losing the brand's core aesthetic, which in turn allows their customers to feel at home when they sit in the chair for a chop.

The final product not only elevated Chop Chop’s brand but also enhanced their ability to attract their ideal clients. This branding played a critical role in converting visitors into clients.